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Google and Bing race to teach you how to spend more
Could there really be a webinar race underway? Google and Bing are both jumping to teach advertisers, SEMs, and anyone else how to spend more. Yesterday as Bing announced one webinar, Google announced...
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Bing accreditation before hitting entry-level job market
Six students at LIM College (“Where business meets fashion”) have achieved Accredited Professional Status from Bing Ads. “Demonstrated digital marketing skills can only enhance a professional resume...
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Registering for Bing Ads can cause an identity crisis
For the Bing Ads Pro directory registration, the standard “What do you do?” question assumes you are an SEM and asks which industries you serve. Anyone filling out this form wants to be found in the...
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Bing’s exam asks easy PPC questions, and hard Bing ones
The questions on the Bing Ads Accredited Professional exam might be divided into two camps: Easy questions about PPC and hard questions about Bing’s platform. If you’re new to PPC, those questions...
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True or false: Bing’s exam doesn’t have negative T/F questions?
Test-takers who know their stuff can still answer negatively-phrased questions incorrectly because they’re poorly written and don’t do what they’re supposed to do – measure what someone knows. Heads-up...
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Bing Ads Accreditation now in Français, Deutsch, and Português – but why those?
Bing announced three new languages for the Bing Ads Accredited Professional Program training and exam: “You can now train and get accredited in French, German, and Portuguese on Bing Ads’ respective...
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Bing Ads users must get Microsoft accounts now
Bing Ads announced that “before the end of this year” it will require all users to log in with a linked Microsoft account. They admit this isn’t even technologically supported yet “If you manage your...
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Why does Bing Ads offer just one type of certification while Google offers a...
Why does Bing Ads offer just one type of certification while Google offers a few? Because Bing Ads has fewer products, and of those products only one that can be bought through their dashboard without...
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Bing Ads + MS account = richer data on you
Advertisers who employ all those neat ways to track and target users should not be made uncomfortable when being tracked. It’s no longer optional to use a Microsoft account to log in to Bing Ads, but...
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New Questions on Bing Exams, Pause Feature Added
The question bank for the Bing Ads Accredited Professional exam is now a bit fatter with a fresh influx of test questions covering new topics. Bing Ads is also supplying new training modules to cover...
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